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我们的价值

科技的快速发展深刻改变了消费者与品牌之间的互动方式。传播、销售和创造的方式发生了革命性改变,而在线销售和实体商店之间的界限也越来越模糊。

55帮助广告商引入品牌科技(BRANDTECH)*推广战略,以更高效、更经济、更灵活的方式来促进品牌与顾客的互动。

# 透明度+

我们坚信,数据是品牌财富不可分割的一部分,应当贯穿于整个组织过程中,并以透明和可执行的方式将其投入应用。

  • 我们对您每项投资的效益进行精确评估,而不是粗略估算

  • 我们杜绝黑盒(Black Box)模式,以透明、易懂的方式为您解读归因模型、程序化购买和第三方数据

  • 我们通过与一流的技术提供商合作,不断吸纳不同科技,绝不因利益冲突或技术限制而妥协我们的解决方案

# 能力培养+

我们坚信,您应当理解、决定并掌控如何利用数据,以给消费者带来个性化的品牌体验。

  • 我们帮助您与技术提供商建立直接联系,以掌握数据和科技的所有权,并自由选择您真正需要的产品和服务

  • 我们为您搭建和运营DMP或更适合您需求的其他同类平台

  • 我们帮助您培训内部品牌科技人才,及时掌握最前沿的创新技术,在竞争中保持领先优势

# 创造力+

我们坚信,“数据驱动”与“创造性”相辅相成。创造力对正确数据战略的设计起关键作用;反之,数据是指引创造性发展和行动取得成功的宝贵资源。

  • 我们结合数据科学与媒体及数据专业知识,创造源自数据的新型讲故事形式

  • 我们利用第一方及第三方数据,设计创新解决方案,为您的线上线下销售点带来更多有价值的客流量

  • 我们采取“低起点,快发展”的策略

*品牌科技是一种将市场营销和品牌推广相结合的艺术,借助科技的力量,帮助市场营销人员以更高效、更灵活和更经济的方式推广品牌。

55|fifty-five.cn - 沪ICP备 17044290号

我们的服务

从内容创建到分享,从目标客户定位到绩效评估,科技从各方面改变着宣传推广领域。随着自动化、程序化购买和人工智能在市场营销领域的应用,专业知识透明度从未变得如此重要。

55是一家新型的数据公司,以强烈的能力培养承诺,致力于帮助各品牌以创新、透明的方式,充分利用数据与科技,更高效、更灵活、更经济地进行市场营销。请了解我们为您提供的服务。

数据战略师

设计以数据为主导的正确市场营销战略

媒体咨询师

通过线上和线下渠道,增加项目收入

数据设计师

为日新月异的敏捷营销搭建持久夯实的技术基础

销售促进师

创造无缝购物体验

数据战略师
设计以数据为主导的正确市场营销战略

战略及数据

为您的业务确定优先的用途案例*,利用数据创造数字平台和实体店之间的协同。我们可帮助您设计明日的顾客体验之旅。

行动计划及组织

设计合适的工具,以了解多渠道顾客行为。例如,决定是否培养内部的专门人才,确定详细的路线图以提高团队的参与积极性。

55数据学院

为您的团队提供来自数据专家的一流培训,并通过建立一个广泛的数据主导文化,帮助您优化责任划分与效率。

 

*我们的客户遍布各行各业,尤其是在以下行业,我们具有丰富的经验:汽车、奢侈品、快速消费品、电信和、金融服务。

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请与我们联系。
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媒体咨询师
通过线上和线下渠道,增加项目收入

受众分析及程序化购买规划

利用数据科学,对受众进行详细的分析,将分析结果转换成可操作的目标客户群组,从而优化您的市场定位战略;我们与合适的第三方数据提供商合作设计数据程序,以取得更佳效果。

媒体透明度及归因模型

对您的媒体整体绩效进行评估,并提高您的投资回报率。使用正确的归因模型,测量每一个渠道的贡献份额,对客户的访问过程有一个清晰的认识。

数据影响力测量

测量数据对实际销售的影响,确定线上和线下销售在多大程度上受到在线付费媒体、口碑媒体和自有媒体的影响。

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请与我们联系。
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数据设计师
为日新月异的敏捷营销搭建持久夯实的技术基础

DMP与AdTech设计

搭建并管理您的DMP及/或AdTech堆栈,精准定位目标客户群,基于不同细分市场的需求制定差异化营销策略。将数据付诸于实践,把正确的数据发至正确的平台,从而将市场营销蓝图变为实际行动。

持续细分及预算分配

监测广告活动的成效,以更新并建立新的目标客户细分,并对投资进行调整,以提高市场营销效率。帮助您改进推广活动,以持续地影响消费者的行为。

运营及决策报告

建立强大的报告视图,使您的组织内部能够共享分析结果。在可靠、易于理解的数据的基础上,基于对绩效的统一意见,进行更明确的责任划分。

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销售促进师
创造无缝购物体验

电子商务效率

通过数据主导的商品推销和个性化设计来增加在线销售收入,对在线渠道的销售水平进行预测,并帮助您制定电子商务启动计划。

线上到线下的加速发展

利用地理位置定位、自动程序和其他创新来增加店铺访问量,帮助您建立无缝的品牌体验,以增加销售收入,提高客户忠诚度。

店内分析及对话式商务

将分析延伸到数字技术之外,了解顾客访问店铺的动机及其在店内的行为。利用beacons、信息发送和物联网技术的契机,改进购物体验,增加销售收入。

想了解更多?
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About Us

DoubleClick+

我们是得到世界最大数字广告交易、管理和效果评估平台DoubleClick市场、销售双认证的合作伙伴。

我们为客户提供专业的数据服务,用数据帮助他们的广告公司实现更为精准、有效的营销推广,实现数据与媒体、创意的互补。点击下方了解更多详情。

 

Google - DoubleClick Certified Marketing Partner Badge - Horizontal White

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Google Analytics 360+

除了是谷歌旗下DoubleClick、Google Cloud Platform、Google Premier program平台的认证合作伙伴以外,我们还是Google Analytics 360的销售合作伙伴。

Google Analytics 360是能够广告和营销业绩管理的工具套装。我们认为良好战略的制定与实施离不开目标合作伙伴的支持。点击下方了解更多详情。

 

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Facebook / Atlas+

随着Facebook重新发布以人为基础的营销绩效评估平台Atlas,我们也率先对这个跨设备、跨渠道的营销投资回报分析产品进行测试。

评估互联网对门店销售的营销,从cookie为基础的营销转变为以人为基础的营销。我们的专业团队将通过Atlas帮助您跟踪市场营销推广,充分利用Facebook精准定位目标受众,以及通过Messenger提高受众参与度。更多详情尽在我们的案例分析中。

 

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下载案例

Oracle Marketing Cloud+

随着Adtech和Martech合并,我们相信,Oracle的市场营销云端分析、市场营销自动化和第三方数据整合功能在市场中具有首屈一指的实力。

无论是评估您的技术需求,还是实施Bluekai的DMP或Maxymiser的测试解决方案,我们可以帮助您建立并运行Oracle市场营销云端,高效定位您的目标受众,充分利用Oracle的受众数据市场资源来丰富您的数据。

oracle-gris

Adobe Marketing Cloud+

我们见证了Adobe市场营销云端快速成长成为市场上最全面最稳健的堆栈应用之一,并且很荣幸成为他们信赖的合作伙伴。

如果您希望充分利用第一方数据,我们可以指导您如何利用Adobe无缝整合的市场营销方案套件。使用分析(Analytics)、目标(Target)和受众管理器(Audience Manager),发起高效、个性化的广告活动。通过评估您的DMP运行需求,我们可指导您实现您数据的完全自主所有权。

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Krux+

如果您想在一个简洁明了的视图中获取跨设备用户及其行为的全景图,进行准确的用户分类,以打造强大的细分功能,并且获得详尽且易于理解的分析结果,请让我们帮助您实现Krux入门。

DMP是Adtech和Martech之间的重要一环。Krux拥有先进的数据收集功能,以及强大且直观的界面,结合第一方、第二方和第三方数据,为您提供具体深入的分析。从设立到日常管理工作等各方面,我们都可帮助您充分利用DMP,并找到激活客户群数据的途径。

 

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内部技术实力:我们让愿景变成现实

我们与一流技术提供商合作,为您在Adtech和Martech的复杂环境中保驾护航。因为我们相信,技术本应简化工作,而不是带给您带来更多的复杂问题;基于与全球各大品牌的合作经验,我们已在复杂的业态环境中成功开发出各种高效实用的工具,以加快并简化技术的应用。

Tracks是我们的自动化标记接口,可将项目跟踪设置的平均速度提高三倍。除了稳健的KPI之外,您还可以自由快速创建各种细分功能

Tagscan是我们的自动化标记质量控制解决方案。我们的自动扫描程序可将跟踪错误的数量减少到接近零的程度,并且无需任何人力资源

Raw Data可收集最细粒度级别的数据,让您最先进的实时个性化市场营销和CRM场景成为可能;同时,我们的宏观报告(Macro Report)解决方案可核对来自任意来源的数据,并自动生成各种定制化报告。这些报告可用于特定分析,或者为C级别高管和运营团队打造各种报告接口

Clients

我们的客户

行业纵向市场

  • 汽车

    • Citroën
    • Dacia
    • Europcar
    • Peugeot
    • Renault-Nissan
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  • 化妆品

    • Biotherm
    • Clarins
    • Clarisonic
    • Guerlain
    • Lancôme
    • L'Occitane en Provence
    • L'Oréal
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  • 食品

    • Bel
    • Danone
    • Ferrero
    • McDonald's
    • Nespresso
    • Nestlé
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  • 银行、保险及金融

    • AXA
    • BNP Paribas
    • Carrefour Banque
    • Cétélem
    • La Mutuelle Générale
    • LCL
    • MAIF
    • MMA
    • Sofinco-Finaref
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  • 奢侈品

    • Armani
    • Balenciaga
    • Baume & Mercier
    • Boucheron
    • Cartier
    • Hennessy
    • IWC
    • Jaeger Le Coultre
    • LVMH
    • Marc Jacobs
    • Montblanc
    • Panerai
    • Piaget
    • PUIG
    • Richemont
    • Roger Dubuis
    • Saint Laurent
    • Vacheron Constantin
    • Van Cleef & Arpels
    • Veuve Clicquot
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  • 传媒及娱乐

    • Bouygues Immobilier
    • Condé Nast
    • Le Monde
    • Ouest France
    • SeLogerNeuf.com
    • Smartbox
    • SMZDM
    • Solocal
    • Vivastreet
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  • 零售

    • Darty
    • Lacoste
    • Lane Crawford
    • Maisons du Monde
    • ParknShop
    • Pimkie
    • Sarenza
    • Vente-Privée
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  • 医疗、能源及政府

    • Direct Energie
    • Engie
    • Pfizer
    • Schneider Electric
    • Total
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  • 科技

    • Blablacar
    • Bouygues Télécom
    • Hewlett Packard
    • Huawei
    • Orange
    • SFR
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  • 旅游

    • Accor
    • Air France
    • B&B Hôtels
    • Cathay Pacific
    • Disneyland Paris
    • Ibis
    • Mercure
    • OuiBus
    • Pullman Hôtels
    • Sofitel
    • Voyage-Privé
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Team

  • Bassem Senior R&D Engineer
  • A former consultant for IBM in the retail banking sector, Kim joined fifty-five in the early years. Her background includes Advanced Computing at Imperial College and E-Business at HEC Business School.

    Kim Head of Consulting UK
  • Following an internship at Mesagraph, Jérémy graduated from Cranfield University where he studied technical computing and distributed systems. He joined the R&D foosball team at 55.

    Jérémy Senior R&D Engineer
  • This EDHEC graduate started working in financial markets before venturing into a Rocket Internet startup. Being a foodie, he joined 55 to cook your data with love and spice up your business.

    François Data Analyst
  • After working for five years in an advertising agency, Chloé secretly dreamed of joining the media wonderland. Joining 55 in 2015 has allowed her to nurture her two passions: the digital world and gifs.

    Chloé Media Trading Expert
  • After graduating with a B.A. in Communication and HR in Morocco, Marwa set out to conquer the Eiffel Tower with an M.A. from INSEEC. Freshly graduated, she joined the fifty-five family in 2014.

    Marwa Senior Media Trading Specialist
  • Jules Data Analyst
  • Laurent Data project lead
  • Lycos, Infonie, Egg then Google, where he was Head of Strategic Partnerships for Southern Europe: the Internet has no secrets for Jean.

    Jean Co-founder, Managing Partner
  • Claire Data Analyst
  • Marie Senior Data Analyst
  • Nicolas started at Vivendi Universal, before moving on to Photoways. A graduate from ESCP-Europe, he becomes Head of the YouTube & Display team at Google, before co-founding fifty-five.

    Nicolas Co-founder, Managing Partner
  • Zoe Expertise & Innovation Manager
  • Vincent Consulting Manager
  • Claire-Marie Senior Data Analyst
  • Renaud Tag Specialist
  • Arnaud worked at Havas & Monster before joining Google as Director of Strategy & Operations for Southern Europe from 2005 to 2010. fifty-five is the #3 start-up he founded.

    Arnaud Co-founder, Managing Partner
  • Gautier is an EDHEC graduate. He first started at Ernst&Young. Then his faith into web analytics led him to join fifty-five’s consulting team.

    Gautier Data Project Lead
  • Nicolas has been a consultant for 10 years, first in acquisition, then in data analysis. He joined 55 in 2015, as Data Insights Manager and Adobe Marketing Cloud expert.

    Nicolas Data Insights Manager
  • Ginette is from Venezuela, but Spanish is not her only language. This polyglot holds an M.A. in Languages & European Management and lived in the U.S. & Germany before settling down with us at 55.

    Ginette Media Trading Expzer
  • Aymeric Data Analyst
  • Charlotte Data Analyst
  • Richard Managing Director UK
  • Guillaume Senior Data Analyst
  • Clémence Data Analyst
  • An ESSEC graduate, Gaelle has worked for the big ones (Microsoft, Google) in Paris, London and Dublin, before landing a job at 55 and choosing to join the data crew.

    Gaëlle Senior Data Analyst
  • Alexandre Senior Tag Specialist
  • After 8 years as marketing & BI manager at Delamaison, a French Home & Garden pure player, Ludovic joined fifty-five for a deep dive into his favorite subjects: e-commerce & big data.

    Ludovic Senior Product Manager
  • Rata Data Scientist
  • Anaïs graduated from ESCP Europe, started working in Berlin before moving back to Paris. After doing some time in finance and the IoT industry, she joined the consulting team at 55.

    Anaïs Senior Data Analyst
  • Bridget Data Scientist
  • With degrees from ENSAM and Edinburgh University, this keen swimmer dived into his entrepreneurial adventures by founding Trustfer, before turning his attention to the vast digital oceans at fifty-five.

    Issam Data Project Lead
  • Benjamin Data Project Lead
  • François Product Manager, Mobile & Messaging
  • Orkatz Technical Project Lead
  • Julien is passionate about the web ecosystem; he joined 55 after working at Fnac. A fond traveler at heart, he will take special care of your international campaigns.

    Julien Senior Media Trading Specialist
  • Marine Data analyst
  • After 6 years spent at AT Internet, Marjorie joined fifty-five to improve her Web Analytics skills. A great horse rider, she will get your technical teams galloping.

    Marjorie Senior Analytics Expert
  • Sébastien Pratice Leader
  • An HEC graduate, he cut his teeth at Arthur Andersen before working for AREVA and discovering Silicon Valley. Wanting to live the startup life in the heart of Paris, he joined the fifty-five adventure!

    Fabrice CFO
  • Carolyn Senior Data Analyst
  • After completing a Master’s degree in digital marketing, Zineb decided quite naturally to enter the digital world.
    This fitness practitioner joined the Trading Desk team with high levels of energy and motivation.

    Zineb Senior Media Trading Specialist
  • After graduating from EDHEC, with stints in Sao Paulo, DC, and SF, Cédric settled down in Hong Kong in 2010. Creator of the local chapter of the Founder Institute, Cedric leads 55’s journey in Asia. Zai Tien!

    Cédric Head of Hong-Kong Office
  • After coming to and fro across the Atlantic ocean working in digital marketing, Elsa came onboard our consulting team. She’s a graduate from ESCP-Europe.

    Elsa Senior Data Analyst
  • Zhibo, a computer science graduate from JILIN university, came to France to study multimedia at UFC. Now he’s a Senior Tag Specialist at 55 where he always finds someone to play basketball and DOTA.

    Zhibo Analytics Expert
  • A graduate from the University of Sydney, Kristina founded an eCommerce website before joining IBM where she discovered her passion for Big Data. Eager to learn more, she joined fifty-five.

    Kristina Data Project Lead
  • Jean-Bastien Analytics Expert
  • Tristan Data Analyst
  • After 5 years’ experience at L’Oréal and LVMH, this former visual merchandising expert has found new challenges switching from physical to digital retail, and expanding from Asia to global markets.

    Xiaoyan Consulting Manager
  • Aurélien Tech Wizard
  • Hichem started in strategy consulting at OC&C after graduating from Centrale Paris. Fond of diving, he took a leap and plunged into data in 2013.

    Hichem Consulting Manager
  • Kevin Analytics Expert
  • After a few years in management control, Claire decided to join the world, the wide and the web: she started by creating a website on nomad travelling before joining 55 as a web developper.

    Claire Senior Tag Specialist
  • Claire Data Analyst
  • Loris Media Trading Specialist
  • Sophie Data Analyst
  • From 5 years working as a consultant, this bearded man has kept a sense of commitment, and a love for cufflinks. Paul fell in love with Digital Analytics just as he fell for board games in his childhood.

    Paul Data Insights Manager
  • Alice Senior Data Analyst
  • Asha Data Analyst
  • Nicolas Data Analyst
  • Aurélien Data Analyst
  • After graduating from ESCP Europe, with majors in innovation and rowing, Alice first joined an advertising agency… and quickly landed at fifty-five, with the firm belief that it’s all about data.

    Alice Senior Data Analyst
  • Thomas Media trading Specialist
  • Matthieu joined 55 following a meandering route: BSc in Sports studies, MA in Communication/HR, event planning… Today this inveterate tennisman has one goal: make 55ers happy!

    Matthieu HR Specialist
  • Guilhem Media Trading Specialist
  • After several jobs in Marketing, including one in Brazil where she learned Portuguese, Mathilde developed a passion for tech. Gaining a Masters in Web Marketing, she joined 55 as a Media Specialist.

    Mathilde Senior Media Trading Specialist
  • Edouard worked at Fnac and Accor before joining us. Not only is he an FBS graduate, he was also trained in a gastronomic restaurant while studying Tourism, so he can help you select a good vintage wine!

    Edouard Data Project Lead
  • Kristina Data Analyst
  • Can Data Insights Manager
  • Graduating from INSAT Tunis, Mohamed Ali joined 55 after demonstrating his skills during an internship. Despite his passion for soccer, he didn’t make it past the 1/4 finals of our foosball world cup.

    Mohamed Ali Senior R&D Engineer
  • Kamil Tag Specialist
  • Albérique Data Project Lead
  • Benoît was rerouted several times before landing at 55 – first from Law to Business at EM Lyon Management School. After a first stop at Rocket Internet, he followed the Data itinerary. Direction: route 55.

    Benoît Senior Data Analyst
  • If you are passionate about the internet revolution, digital marketing and big data, if you are creative yet methodic, always eager to learn and build, take a look at our job openings!

    Sergei Have you got talent? Join fifty-five
  • Nicolas Consulting Manager
  • Jiyu R&D Engineer
  • Jean-Hubert started his career at Accenture, then Renault, before joining 55 to help automotive players better embrace digital transformation.

    Jean-Hubert Practice Leader
  • Julien R&D Engineer
  • Graduating from Telecom Bretagne, Charlotte spent over 8 years in a consulting firm specialised in Telecom, Media & Internet. She joined fifty-five in 2014 to lead the Business Operations team.

    Charlotte Head of Business Operations
  • Samboy Practice Leader
  • Charles Data Analyst
  • Denise Senior Data Analyst
  • Leo Data Analyst
  • Pierre-François Senior Data Analyst
  • Etienne Media Analytics Expert
  • Marion Senior Data Analyst
  • This technology veteran was around for the millenium’s first wave of tech startups, he even remembers using Netscape and Napster. He now puts all this experience to good use at fifty-five.

    Baptiste Technical Project Manager
  • Jonathon Data Project Lead
  • After graduating from EDHEC and the London School of Economics, Samy worked as a Consultant at Deloitte. This basketball fan then joined 55 to bring his A-game to the data analysts’ roster.

    Samy Data Project Lead
  • Audrey graduated from HEC Paris, started her career at Facebook Dublin, made a move to entrepreneurship before understanding that data was to rule her world – pretty surprising for a former Arts student.

    Audrey Consulting Manager
  • As a HEC graduate with a passion for cinema, Claire spent a year working in the Media & Entertainment industry, before specialising in managing new technologies.

    Claire Business Operations Lead
  • Grégoire Senior Data Analyst
  • Soon to graduate from ENS Cachan in Applied Mathematics, Romain joined fifty-five to build predictive models, eat bananas, and play foosball.

    Romain Data Scientist Lead
  • After graduating from the Beijing University of Technology, Meng completed his education at EFREI in Paris. He’s been part of the Product team since 2010.

    Meng Senior R&D Engineer
  • From Autonomy to Verity, EDF to Google, Jeff’s faith into the most exciting web technologies has never faltered. Today he leads our stellar cast of engineers in search for data of the purest quality.

    Jean-François Chief Technical Officer
  • After several years working in the telecommunications sector, Sigbjørn joined fifty-five’s R&D team to develop our real-time solutions, as well as to reinforce the bike team.

    Sigbjørn Head of Technical Stream
  • Elsa developed her passion for digital after several years working in webmarketing. She managed to combine passion and work by joining 55. She holds a degree in foreign languages and an MBA in E-business.

    Elsa Senior Media Trading Specialist
  • Freshly graduated from ESSEC, Pauline spent a year in Market Research in Boston, where she became fond of data. Next thing, she was joining fifty-five’s consulting team.

    Pauline Senior Data Analyst
  • Sylvie Media Manager
  • Yeung Cheung Data Project Lead
  • Zacharie Data Analyst
  • Working at ADIT on business modelling missions, this HEC Paris & Telecom ParisTech alumnus gained an acute knowledge of e-retail, which he puts to good use as Data Quality Lead at 55.

    Réda Data Quality Lead
  • Hugo graduated from EM Lyon and joined Google’s Sales then Operations teams. We’re not sure where he’s the most qualified: digital media, wrestling, or quaint forgotten music hits?

    Hugo Media Technologies Director
  • Passionate about digital and measurement challenges, Mike spent over 10 years in media agencies leading the Data & Analytics departments. Looking for the next data challenge, he joined our media expert team.

    Mike Head of Media E&I, France
  • Andréa Marketing Specialist
  • Freshly graduated from HEC Paris and Ecole Polytechnique, Christophe founded a crowdfunding platform, before joining 55 to pursue his passion for data.

    Christophe Senior Data Analyst
  • Ludovic Senior Data Analyst
  • After working in Marketing and Management Consulting, this Franco-British citizen graduated from the University of Bath and ESCP Europe joined 55 to learn the language of data.

    Nina Senior Data Analyst
  • Hippolyte started working at PayPal and in the start-up scene before joining fifty-five’s Business Operations team. This HEC Paris graduate aims to bring the agency’s soccer team to the top.

    Hippolyte Business Operations Lead
  • Matthieu Data Analyst
  • Pei worked 5 years at Keyade as SEM & Training Manager before joining fifty-five. She holds a degree in French literature from Sun Yat-sen University (Guangzhou) and a Masters in Economics.

    Pei Head of Media E&I
  • After 10 years in French equity sales at Deutsche Bank, Mathilde decided to downsize to smaller companies: Titouan Lamazou, Wincomparator, then finally she joined fifty-five as our super-hero.

    Mathilde Administrative & HR Senior Manager
  • Florence Senior Data Analyst
  • Quentin Data Analyst
  • With multiple degrees from prestigious institutions (ENS Cachan, HEC Paris), this enthusiastic linguist started working at Google in Sydney before joining fifty-five in its early days.

    Lan Anh Marketing Manager
  • Laurent spent many years at Keyade before becoming Director of Search at KR Media. This kung-fu fighter and accomplished yogi joined fifty-five in 2011 to develop the Media offer.

    Laurent Media Manager
  • After working in marketing at LVMH, this HEC Paris graduate became obsessed with things digital, data and optimisation. An indefatigable world traveller, Elodie finally settled down in Paris and joined 55 adventure as a consultant.

    Elodie Senior Data Analyst
  • After 5 years at Google, Serge co-wrote the 1st French book on Google Analytics and co-founded Wasabi Analytics. He joined fifty-five in 2010 and is now head of the data collection team.

    Serge Head of Product & Data Insights
  • Anthony Data Project Lead
  • Kevin Analytics Expert
  • Baosheng Managing Director China
  • After graduating from ENSAM and ESSEC, Benoît spent over two years in Asia in strategy consulting and finance before coming back home to join our consulting team.

    Benoît Consulting Manager
  • After graduating from Assas Law University and Audencia Business School, our former slam poet Victor chose data as his new field of expression.

    Victor Data Analyst
  • Bruna Data Project Lead
  • Tiyab is a frontend and backend developer from West Africa. He loves thinking out of the the box to innovate and build things from scratch, to solve all kinds of problems and create amazing stuff with technologies.

    Tiyab Senior R&D Engineer
  • After a few years working as front-end developer, Guillaume joined the world of data to share his expertise with us and take up new challenges.

    Guillaume Senior Tag Specialist
  • Mats has over 20 years experience in the Internet industry. After graduating from HEC Paris, he started out in marketing at L’Oréal. He was Google’s Managing Director for Southern Europe from 2004 to 2010.

    Mats Co-founder, CEO
  • Audrey Data Analyst
  • Graduating with a degree in Brand Strategy, Morgan worked for ad and web agencies. He developed his passion for digital media from his experiences in Montreal and Shanghai before joining 55.

    Morgan Senior Media Trading Specialist
  • Timothée Data Analyst
  • A graduate from INTEC PARIS, Stéphanie has worked as an accountant for more than ten years in different industries, before jumping onboard the Big Data ship. She joined the 55 team in 2015 to keep track of our figures.

    Stéphanie Accounting Manager
  • Charles graduated from HEC Paris and Sciences Po, and first tried his hand at Finance and Law. After an experience at Rocket Internet in Asia, he decided to get serious about data and joined 55.

    Charles Senior Data Analyst
  • This Scottish academic holds 2 M.A.s and co-wrote the first French user guide to Google Analytics. After leaving Google and a short stop at Keyade, he co-founded fifty-five.

    Alan Co-founder, Data Insights & Analytics Director
  • Benaouda Tag Specialist
  • Jean-Baptiste is an ESCP Europe graduate, with marketing experience working at Ubisoft and Canal+. In search for new horizons, this young Breton headed towards data and landed fortunately at fifty-five.

    Jean-Baptiste Senior Data Analyst
  • During his 10+ years experience, Pierre held leadership positions in marketing, sales, and strategy at companies such as Microsoft and Canal+. He is a Polytechnique and Telecom Paris graduate.

    Pierre Managing Director, France
  • &
    you?

55于2010年由谷歌欧洲的原资深管理团队成员创立。总部设在巴黎,并在伦敦、香港、上海和纽约拥有分公司。我们从一个创业公司开始,快速发展到150名业务员工的规模。我们帮助各品牌充分利用数据及科技,进行更高效、更灵活、更经济的市场营销。

 

为什么是55?因为在实体店里,55%的消费者都会在购物后才会离开。这一数字远远高于电子商务平台。不过,数字购物并不是与传统购物体验竞争,而是对其起到补充,甚至增强作用。我们的品牌提醒人们,数字与实体世界之间曾经存在一条鸿沟,而对于张开双臂拥抱品牌科技革命的人来说,等待他们的将是这两个世界的协同合作。
从2016年起,我们成为全世界首个品牌科技集团You & Mr Jones的骄傲一员。

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新闻与活动

活动

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  • BrandTech Conference (品牌科技峰会), Shanghai

    Want to learn how you can leverage data and technology to accelerate growth in China?
    55 and Google willl be co-hosting this invitation-only Brandtech conference at Google’s Shanghai offices. Get in touch if you want to attend!
  • Google Analytics 360 Roadshow, Paris

    With this edition themed "Bridging the Gaps", Google will be covering the following topics: exclusive Attribution 360 deep dives (exploring both tool and methodology), Advanced audience sharing, the magic of BigQuery, and of course the latest product updates on the GA360 Suite by product managers from the US.
    As a Google Analytics Certified Partners, 55 will be presenting a client case study that leverages the stack.
  • DoubleClick Certified Marketing Partner Event, Hong Kong

    We are proud to be a DoubleClick Certified Marketing and Sales Partner and we will be happy to meet you at this innovative event hosted by Google.
    Cédric Delzenne, Head of Hong Kong office, will be sharing our best-in-class DoubleClick case studies.
    Please let us know if you want to receive an invitation.
  • DataCamp 2017, Hong Kong

    This year, 55 is launching the first edition of DataCamp: an unconference, deliberately held for and by people who have the passion to learn and share their knowledge on data and web analytics.
    Come to speak your mind, share your ideas, and have fun around drinks and snacks.

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